Development Plans

FRESH by Brookshires logo

FRESH by Brookshire Progress

The Fresh by Brookshire’s project is quickly moving through the construction phases.

  • The site groundbreaking was held on Wednesday, December 9th, 2020
  • Anticipated opening date is end of 2021.


FRESH by Brookshire Announcement

Brookshire Grocery Co., City of Fate breaks ground on new FRESH by Brookshire’s store in Fate

TYLER, Texas, Dec. 9, 2020 – City of Fate and Brookshire Grocery Co. (BGC) officials joined today to celebrate the groundbreaking for the company’s new FRESH by Brookshire’s store located in Fate. Fate City Council attended the ceremony along with BGC representatives Chairman and CEO Brad Brookshire and Chief Operating Officer Trent Brookshire.

“After a truly unprecedented year, we cannot think of a better way to end 2020 than breaking ground on our new FRESH by Brookshire’s store which brings us a step closer to serving the Fate community,” said Trent Brookshire, Chief Operating Officer for BGC. “We look forward to serving the Fate community while they shop, dine, taste and explore with FRESH next year. This store will be dedicated to exploring the wonders of food and will have something for the whole family to enjoy.”

Located at the intersection of Interstate 30 and Memorial Parkway, the 66,000-square-foot store will become the company’s second location under its FRESH by Brookshire’s brand and will create approximately 200 jobs for the Fate community. The store is expected to be completed in late 2021.

“We are so excited to be a step closer to bringing our incredible FRESH by Brookshire’s shopping experience to the community of Fate,” said Brad Brookshire, Chairman and CEO for BGC. “In our company’s more than 92 years, we have grown from one store in Tyler, Texas, to more than 180 stores with more than 15,000 employee-partners. This is a huge milestone for our company, and we are so glad we are growing with Fate to provide a premiere shopping destination and hundreds of jobs.”

“The coming of FRESH by Brookshire’s to our community is a testament to the quality of life we are building for our more than 18,000 residents,” said Joe Burger, Mayor of the City of Fate.  “This unique grocery experience will become a launching point and anchor for future development.  We look forward to a wonderful partnership with Brookshire’s Grocery Co.”

The original concept store opened in Tyler, Texas in 2011 and continues to evolve as a favorite destination in East Texas for an extraordinary shopping experience with vast culinary and wine selections, along with special events and entertainment for the entire family.

The current FRESH location in Tyler features dozens of chef-prepared entrees, authentic Japanese ramen and Vietnamese pho counters, a taco bar, brick-oven Neapolitan-style pizza, an artisan bakery, dry-aged beef, full-service meat and seafood counter, a charcuterie and cheese selections, fresh produce with a large variety of organics, a full-service floral shop, a gourmet coffee bar, hand-crafted gelato, patio dining, outdoor café, live music, and on-site parks with children’s playgrounds. FRESH by Brookshire's offers food varieties and shopping experiences unlike any other.

BGC is a regional family-owned grocery business that employs close to 16,000 individuals throughout Texas, Louisiana and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners, along with three distribution centers and a corporate office.

FRESH by Brookshires Groundbreaking Ceremony

Economic Development Update October 2020

Economic Develpment Update OCT 2020

The Development Plans shown below are strictly concepts and are subject to change.  All development must follow the regulations set forth in the Unified Development Ordinance and go through the appropriate Planning, Zoning, and Development processes.  Those interested in developing within the plans shown below are encouraged to contact the representatives listed on the plans.

Fate Village Shopping Center
HWY 66 Site (PNG)
388 Acres CBRE Contact
388 Acres CBRE Concept Plan
Woodcreek Commercial Properties (PNG)
Clem Road